The Gang

Layne Salter, Marketing Geek

Layne joined TruEffect™ in 2007 as a marketing consultant,and is responsible for conceiving and executing marketing strategies and programs.  She has extensive experience in online advertising, customer acquisition and retention, direct marketing and creative production with such companies as MatchLogic, Excite@Home, and Equifax Marketing Services. 

Prior to moving into the online world, she worked in television for the American Broadcasting Company in Hollywood, where she managed the production of shows such as the Emmy Awards and The American Music Awards.  She writes newsletters, blogs, marketing copy, and screenplays and immensely enjoys working oblique sci-fi and comic book references into marketing copy when nobody's watching.

Brian Murphy, Senior Sales Executive

Brian is what you would call a digital marketing nerd. He currently supports the continued industry demand for TruEffect's engagement advertising solutions in the US and abroad, and has been known to consume copious amounts of coffee.

A native of Chicago, Brian’s focus is to share the gospel of digital marketing and help marketers turn the internet into the most powerful engagement tool possible. He brings more than six years of business development expertise in retail and inside sales, most recently with Three Value Logic Sales Institute selling technologies such as VOIP and demand forecasting software.

When not reading blogs, Brian enjoys warm days at the park with his dog and wife (with coffee).

Martin Smith, Vice President of Development 

Martin’s distinguished career in direct and interactive marketing spans more than 23 years. Throughout his career he has spearheaded innovations that have shifted the way marketers use technology in the United States as well as his native UK.

Most recently, he led direct marketing efforts at Apple Computer’s Online Store. Previous notable successes include the development of card/barcode based retail loyalty programs for Clarks Shoes, census-based applied analytics for National Westminster Bank, circulation/merchandise decision-support systems for technology reseller Zones Inc. and global integrated CRM systems for Procter & Gamble. 

Smith brings a keen sense of how best to apply technologies for competitive advantage and has received innovation and performance awards in the UK, Europe and the US for his work. 

Smith holds a bachelor’s degree from the University of London and contributes regularly to government and non-governmental discussions on privacy and analytics.

Ron Hill, President and CEO

Ron, a native Australian, has more than 25 years of experience in computer systems and network architecture design, installation and support. He has held various Director, CIO and VP positions across the brewing, medical and direct marketing fields.

Prior to founding TruEffect, he was the vice president of engineering at MatchLogic. Other notable past successes have been with G.Heileman Brewing Co, Neodata/EDS and Oxford Health Plans. During his tenure at Excite, Hill helped build a solid foundation around process management to accommodate company growth and prepare for its pending @Home merger. 

He's also the co-founder of Suburban Access LLC (dba SpeedTrail), an ISP/CLEC delivering Broadband DSL and T1 solutions into regional locations void of Broadband services. Suburban Access is privately held and profitable. 

His experience spans various industry segments including brewing, gold and coal mining, airship industries, television and newspaper networks for the Technology group of the Bond Corporation in Australia. Previous to that, he served as the technology project lead on one of Australia's first premier technology buildings, the R&I Tower, in Perth, Australia. 

Ron holds degrees in Electronics and Telecommunications, and Business Management from The Sydney Institute of Technology.

Scott Nelson, Executive Vice President and COO

Scott brings more than 20 years of successful marketing and client management experience with premium global brands in both online and offline environments. His expertise in advertising, promotions and brand management, along with his experience in online privacy, media measurement and Internet technology, allow him to offer valuable insights and strategic direction to client initiatives.

Prior to his role at TruEffect, he led the Enterprise Account practice at MatchLogic where he was responsible for ensuring delivery for and growing revenue with multi-million dollar clients including General Motors, Nokia, Radio Shack, Infiniti, Charles Schwab and TD Waterhouse. 

For 13 years, Scott held various wholesale, marketing and advertising positions with General Motors in the Cadillac Motor Car division. Responsibilities included managing advertising programs exceeding $100 million, directing consumer influence programs and overseeing execution of television, print, radio and interactive production. 

Nelson holds a bachelor’s degree in Business Administration from Iowa State Universit y.