Newspaper impressions

Jim Nichols takes a different angle on recent newspapers' demise in his iMediaConnection article.  He points out the fact that while the internet has played a major role in killing paper news by giving consumers free news and content, it's still largely in the infancy stage of figuring out its own business model.  But he also reminds us that many papers are doing a fantastic job creating and offering digital content.

I think he's hit on something. It's true that news content has the ability to generate a highly sought after audience. Couple that with the fact that online offers superior technology in ad targeting. Unlike newspaper readers having to wade through pages of huge furniture and auto ads that may have no bearing on their interests, digital content can provide its readers with targeted, even custom ads. Online targeting promises a lot, but will it deliver enough to boost display advertising?

I second Jim's call to advertisers to go out and buy some impressions on a digital newspaper. Who knows? You might save a journalist's job, and keep the world safe from glib and depthless television news.

– Layne Salter

Comments

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As for me, nothing beats reading the newspaper compared to online. Yeah it's free in the net but I find it more reliable if it's in papers.