You might remember Tom Cruise's character in the movie Minority Report as he tries to evade capture, only to be thwarted by targeted advertising – "John Anderton! You could use a Guinness right about now." This wasn't just a figment of Philip K. Dick's brain on drugs, but actually a vision grown out of an MIT think tank that director, Steven Spielberg, asked to imagine what the world would be like in 2054. Privacy issues notwithstanding (no, you may not scan my retina thank you very much), a brave new world, of sorts, is definitely at hand and it's bringing an infinite bag of challenges with it.
OK, so you're probably asking yourself, "How can I execute hundreds or
thousands of personalized creative when my current resources can barely handle
multivariate testing?" I'm glad you asked.
Recently, Qmecom
have joined forces to bring the DirectServe™ targeting wizardry to Qmecom's technology
platform that easily and economically creates millions of relevant and engaging
rich media advertisements. We've been hearing "serve the right ad, to the
right person, at the right time" for over a decade – it's our mantra,
right? Well, it appears that technology has finally caught up with strategy.
In The End of Advertising as We Know It, IBM says, "Companies like Qmecom are allowing for customization with automation, so that hundreds of creative outputs take the place of the mere one, two, or five variations common in days past." Imagine the possibilities?
Danny Gruber, founder and COO of Qmecom says, "We are very excited with our partnership with TruEffect™. The powerful combination of Qmecom's content creation platform with TruEffect's DirectServe™ targeting solution finally delivers on the promise of scalable and cost effective personalized ad serving. Advertisers no longer have any time or cost barriers in targeting many customer segments or creating unique messages for each of these groups."
– Layne Salter
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