Last week I was able to participate in the Federal Trade Commission’s Town Hall on behavioral advertising. There was a great deal of interest and animated discussion on the future of interactive advertising. We’ve been at this a little over a decade and it seems we’re on the cusp of some rather dramatic changes. I’ll be writing about these changes as I understand them and asking for you to chime in as well. For now, please take a second to read my article on the impact of a “do not track” registry and how we need advertisers at the table.
You can view it here. Take a few seconds and let me know what you think.
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